First launched in 1989, The Sierra Network (TSN) or the ImagiNation Network (INN) was a graphics-heavy online gaming network that was truly ahead of its time. Unfortunately for TSN, maybe TOO ahead of its time; after all, these were the days of 2400 baud modems and 286 and 386 PC’s. (Before everyone was surfing the world wide web!) Created by legendary computer game company Sierra Online, known for King’s Quest, Leisure Suit Larry, Space Quest and dozens of other bestselling games.
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A quiet evolution of the Internet has been going on for quite a few years. It has now become more visible and has taken on a the name of Web 2. 0. When people talk about Web 2. 0, they are referring to this evolutionary step that has been started by people who have become empowered by the ability to make independent decisions about how they find things and communicate using social networks and the Internet.
Social bookmarking impacts all communication and information that takes place on the Internet in some ways. People pulling information from a search engine director will often bookmark items of interest in one of the public folders on their social network.
Many people are attaching links and RSS feeds to their websites and blogs so that they can alert their readers to new information on a regular basis through their social networking site. These sites include Twitter, Facebook, Myspace, etc. However, there are some issues when a person is marketing using social networking sites for information retrieval and exchange that should be considered.
Social bookmarking is susceptible to spamming and hacking. All of the social media sites continuously upgrade their security to block spammed messages from businesses being attempting to be bookmarked on their sites. However, this is a continual race.
A website owner considering using social networking as a marketing tool will need to create a steady and consistent flow of quality information that a wide audience will be interested in reading. It is important to note that if a business attempts spam advertising, or has poor and uninformative content, when a person blocks their URL, they are effectively blocked from every device that that customer has. This can be very expensive for a business.
There is no standard language protocol for social bookmarking. Many SEO work with the standardized protocols of the large directory search engines when writing and advertising. The language used for bookmarking on social networks is different. For instance a business that sells desks may write a profound article about roll-top desks. The bookmark or tag that it is saved in will be “roll top.” A person searching for “desks” will not find that business. Many people bookmark using a shorthand method that catches on.
As time goes on, a standard search language does develop through the common use of terms when tagging. The networking site organizes tags by words, no one reads the content to see if the word matches the website that has submitted the article.
This makes it very important for social network optimization tools to be employed properly and not as one would use SEO for the Internet. Eventually these two methods of searching will come together through Web 2.0. This is the evolutionary next step for internet use in which the users are in control of websites, information, and data links rather than a few people who manage directories, websites, and other information channels. When this happens, there will be dramatic changes to how SEO is successfully utilized both on the Internet and on social networks.
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