Blogging Income Secrets – Content and Value Aren’t Enough

Unless you’re completely new to the blogging scene, you’ve probably heard two things. One thing you’ll have heard is that content is king. The other is that you must offer your visitors real value if you want them to come back. These things are necessary to make money, but they’re not enough in themselves. A less talked about secret of earning big blog income is that great content and providing value won’t get you there by themselves. That may sound like a contradiction, but don’t worry. It really isn’t. Please let me explain.

In addition to great content and value, the top blogs, the ones that make money, have several other key characteristics that set them apart from lesser blogs. The most important of these is that they have traffic. In other words, thousands of people a day read their blogs.

Great content is crucial. Providing real value is crucial. But if no one finds your blog, you’re not going to make money. Word is that there are over 100 million blogs on the Internet right now. If your blog addresses a popular subject (and if it doesn’t, why are you bothering?) you’ll have lots of competitors. So just getting visitors to your blog can be a challenge.

Once you have lots of loyal readers, you’re getting close, but still not out of the woods. Earning money from your blog (monetizing it) is the next step you must take. Just because you have visitors it doesn’t mean you’re going to make money. You need a solid plan for how you’re going to make money if your blogging is going to pay off.

So as you can see, delivering value to your readers isn’t nearly enough. Two more things are necessary. One is getting visitors, lots of visitors to your blog. The other is getting them to spend money. You’ll need to master both of these if you really want to profit from your blogging.

For more blog income secrets,click here

For Blog Income You Must Deliver Value

You’ve probably heard tales of people who make 4-figure, even 5-figure incomes each month from their blog or blogs. Well those stories really are true. It’s true that some people who really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver.

It’s easy to create a blog. So easy in fact that there are over 100 million blogs out there. But only a tiny fraction make any money. Perhaps the biggest reason is that most blogs, regardless of the effort their creators put into them, give the visitor nothing unique that would cause them to come back again.

Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. Blogs that could have been written by anyone, with contents that readers can find all over the web, just won’t matter to people.

The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. Experts can deliver value simply by providing information that isn’t readily available elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.

A moderate and uncontroversial style is the kiss of death for bloggers who aren’t experts in the field. Whether people love your style or hate it, the important thing is that they feel strongly. The same goes for your opinions. If you don’t have unique content, and you can’t engage your visitor’s emotions (whether positive or negative), you’re not delivering value and you’re dead.

I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.

To learn more about how blogs make money for their authors, click here.