Social Media Marketing Expertise Offered by OurNEWSCafe.com

OurNEWSCafe.com

The social and media landscapes across the United States have been changing for years, and continue to change even faster than before, creating marketing challenges for small businesses across the country. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. The audience share of TV and radio stations continue to decline nationwide, and newspaper paid circulation follows that trend.  Yellow-Page-style books are following suit and either going longer periods between publishing due to usage degradation, or closing.

Of course, the leading catalyst of these changes is the advent of the Internet. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. Unfortunately, this alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just a couple of the key components in developing a Web strategy that works.

The missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need are available through OurNEWSCafe.com. Social media marketing, one of the most important missing links, is one of the small-business-oriented services offered by OurNewsCafe.com.

Where do consumers turn first to find a local business?

According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.

Since a similar survey conducted two years ago, the recent e survey found that consumer usage of search engines has increased by 72%. Source: Nielsen Online/WebVisible survey, Feb. 2009

OurNEWSCafe.com is a top social media marketing and online brand management firm. We’ll build you a Web site if you don’t have one. We offer search-engine-optimization analysis so that when people are searching for the product or service you offer in your area, it will “organically” rank in the search engines. This creates more opportunities for business owners and service providers to get their messages directly to the people who are looking for them. People in your community who are searching for your service find it, not people in China, thanks to our geo-targeting service.

Our professional management of the exploding social media marketing platforms of Twitter, Facebook and others allow you to place your messages directly in front of the people who will have the opportunity to act on them. We can help create and manage dynamic, result-getting messages, and our proprietary systems draw followers from your local area to your Twitter account and Facebook page.

Tailoring media messages to a community or even neighborhood level, known as “hyper local” marketing, is a term you will continue to hear more of as the media landscape continues to change. This is how you, the local businessperson, will get the most bang for your buck through social media marketing. And this is how OurNEWSCafe.com is ready to help.

To learn more about how OurNEWSCafe.com can work for you anywhere in the United States or Canada, send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line. Please include your name, business name, business title, business address, current Web site URL (if you have one), your daytime phone number, and a good time to call. Shortly thereafter, one of our representatives will contact you.