Why You Need To Implement Longtail Optimisation

Blogging is now been used by many webmasters, why? Well quite simply it is one of the best ways of adding new content to your site and targeting new keywords. On top of this it also gives you an avenue to provide readers with something to come back for, providing unique quality content will drive links to your pages and increase your online visibility.

There are ways in which we can super optimise our blogs to ensure they are pulling in as much search engine traffic as possible. You see when most people think about search engine optimisation, they think about ranking for the high traffic terms, this is sort of true but in order to have a high traffic website you need to consider the many long tail terms searchers might be using. What you have to be mindful of is that the high search terms everybody chase's only accounts for 15% of searches on Google, that means there is a whole load of traffic to go at.

So we have a blog, were going to write some interesting posts to engage readers and hopefully draw them back to the site, however we need to mindful of the keywords they might use to find the post, a bit of keyword research goes a long way here.

So a natural place to start would be the Google keyword tool, enter some search terms connected with your post content, your not looking for the competitive terms here you are looking for the low traffic long tail terms these are going to be the easiest to target from an SEO perspective.



Make a list of all the long tail or low competition keywords that relate to your new post. It is helpful to have a list of the keywords you found in front of you when creating the post. The idea here is to use as many of your low competition terms as possible, using the most relevant as the post title and in the url slug.

Writing lengthy blog posts is one of the best ways of targeting a lot of keyword variations and assists in adding them naturally to your content.

Now you have to think realistically about the traffic, each post should drive anywhere between 15 and 30 visits per month, yep this is low traffic but imagine if you optimised every post in this way. Imagine if you had optimised every post in this way and every post on your site was driving 30 visits a month to your blog, think of the high traffic you would now be receiving. This is far too easy to ignore and there is no reason all bloggers should not be implementing it.