The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

Product Description
Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what… More >>

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right