For Blog Income You Must Deliver Value

You’ve probably heard tales of people who make 4-figure, even 5-figure incomes each month from their blog or blogs. Well those stories really are true. It’s true that some people who really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver.

It’s easy to create a blog. So easy in fact that there are over 100 million blogs out there. But only a tiny fraction make any money. Perhaps the biggest reason is that most blogs, regardless of the effort their creators put into them, give the visitor nothing unique that would cause them to come back again.

Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. Blogs that could have been written by anyone, with contents that readers can find all over the web, just won’t matter to people.

The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. Experts can deliver value simply by providing information that isn’t readily available elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.

A moderate and uncontroversial style is the kiss of death for bloggers who aren’t experts in the field. Whether people love your style or hate it, the important thing is that they feel strongly. The same goes for your opinions. If you don’t have unique content, and you can’t engage your visitor’s emotions (whether positive or negative), you’re not delivering value and you’re dead.

I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.

To learn more about how blogs make money for their authors, click here.