Blogging Income Secrets – Content and Value Aren’t Enough

Unless you’re completely new to the blogging scene, you’ve probably heard two things. One thing you’ll have heard is that content is king. The other is that you must offer your visitors real value if you want them to come back. These things are necessary to make money, but they’re not enough in themselves. A less talked about secret of earning big blog income is that great content and providing value won’t get you there by themselves. That may sound like a contradiction, but don’t worry. It really isn’t. Please let me explain.

In addition to great content and value, the top blogs, the ones that make money, have several other key characteristics that set them apart from lesser blogs. The most important of these is that they have traffic. In other words, thousands of people a day read their blogs.

Great content is crucial. Providing real value is crucial. But if no one finds your blog, you’re not going to make money. Word is that there are over 100 million blogs on the Internet right now. If your blog addresses a popular subject (and if it doesn’t, why are you bothering?) you’ll have lots of competitors. So just getting visitors to your blog can be a challenge.

Once you have lots of loyal readers, you’re getting close, but still not out of the woods. Earning money from your blog (monetizing it) is the next step you must take. Just because you have visitors it doesn’t mean you’re going to make money. You need a solid plan for how you’re going to make money if your blogging is going to pay off.

So as you can see, delivering value to your readers isn’t nearly enough. Two more things are necessary. One is getting visitors, lots of visitors to your blog. The other is getting them to spend money. You’ll need to master both of these if you really want to profit from your blogging.

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